BAM (Binance’s upcoming U.S. crypto exchange, BAM Trading Service) announced on Tuesday it had appointed Catherine Coley as CEO, who will be responsible for rolling out Binance U.S., as well as expanding the exchange’s marketplace in North America. This is after the recent news about US Restrictions that will come into effect in September 2019.
Prior to joining the firm, Coley was the head of XRP Institutional Liquidity at San Francisco-based distributed ledger tech startup Ripple. With her wealth of knowledge about Ripples array of products and main goal of cross border payments, it may have the potential to help Ripple and Binance’s future partnership that the founder of Binance (Changpeng Zhao) mentioned on a live periscope a few months ago which is now quite anticipated in the cryptocurrency space.
Before her endeavours in cryptocurrency, Coley worked for banking giant Morgan Stanley in Hong Kong and London in the institutional foreign exchange market, and handled international payments and global treasury management for startups while at Silicon Valley Bank.
Her role at BAM Trading, Binance America’s operator, will be mainly focused around expanding the new venture’s reach. However, with her knowledge about cross border payments and more specifically Ripple’s products, it may help expedite Ripple and Binance’s future partnership that is heavily anticipated by the crypto-space.
Changpeng Zhao, founder and CEO of Binance, said in the announcement:
“We are excited about the quality of leadership that Coley brings to our partnership with BAM,” said Binance CEO, CZ (Changpeng Zhao). “Our community is very lucky to have someone as passionate, versatile, and hardworking as Coley to lead Binance.US. I am confident that with Coley’s leadership and Binance’s leading technology platform, Binance.US will be able to provide valuable services to the U.S. community.”
Current CEO of ripple also chimed in with the hearing of the good news.
“Big congrats to @ripple‘s former head of #XRP Institutional Liquidity @cryptocoley and her role as CEO of BAM, operator of #BinanceUS @BinanceAmerica ! Awesome to see outstanding Ripple alums (like her) going out and impacting the broader crypto ecosystem.”